Thursday, December 8, 2011

This Year's Theme

Imagine walking into any store today where consumer goods are sold. As you walk up and down the isles, amidst brightly colored boxes, bottles and bags, you can't help but notice that the days when packages were used to simply protect products are long gone. 

That's why we're calling the theme for this year's Jamboree "The Consumer Connection: How Packaging Communicates." The theme is centered around the idea of the 21st century package, whose responsibilities are not limited to only ensuring the contained product is protected. Instead, the package must capture the attention of the consumer, engage their senses, and persuade them to choose its product. With the rise of smart phones and other mobile technologies, consumers now shop in an augmented reality, where information such as company policies, nutritional information, and other customer reviews are only a finger-swipe away. Packaging needs to be smart, exciting, and unique in order to stand out on the shelf. 

From food to pharmaceuticals, shampoo to children's toys, packaging has evolved to serve its customers. The 2012 Packaging Jamboree will explore this evolution, and glimpse into where it's leading us. 

Monday, December 5, 2011

Agenda

Here is what we have planned for this year's Jamboree:

Thursday Evening:
The events on Thursday will feature a dinner and social from 5:00pm to 7:00pm Iin the CIMS building on RIT’s campus. Registration will be open, so make sure to stop by and pick up your name badge. You will need your badge to eat Jamboree-provided meals for the remainder of the event.

Friday:
Friday will be an busy, fun, and exciting day. Meet for breakfast in the Innovation Center on RIT’s campus to begin the day. Here is a brief agenda of the day’s events:

8:30am ..................................................... Breakfast
9:20am ........................................ Opening Remarks
9:30am .................................................. 1st Speaker
10:00am ............................................... 2nd Speaker
10:15am ......................................................... Break
10:45am ............................................... 3rd Speaker
11:15am ............................................... 4th Speaker
11:30am ......................................................... Lunch
1:00pm ................................................. 5th Speaker
1:30pm .......................................... Keynote Speaker
2:30pm ........................................................... Break
3:00pm ..................................... Design Competition
5:00pm .............................................. Amazing Race
5:30pm ......................................................... Dinner
8:00pm .................................Friday Events Conclude

Saturday Morning:
Saturday will conclude the Jamboree events. Breakfast will be served at 9am in the CIMS building on RIT’s campus. At 10:00am, the winning team of the Design Competition and Amazing Race will be chosen and will receive their prize. A farewell speach will be given and the Jamboree will conclude by 12:00pm